Allianz will contribute its expertise as a longtime partner and insurer of sports in Germany.
“With this innovative commitment we are giving more attention to the local amateur sport in Germany, where many of our customers, representatives and employees are involved. This emphasizes our role as a partner and insurer of sports in Germany, “explains Manfred Boschatzke, Head of Brand & Sponsorship at Allianz Deutschland AG:” We start with amateur football. Perspectively, many other sports could benefit from the new digital transmission. “
As a media partner Germany’s largest media brand BILD is on board. Once a week, Germany’s biggest news portal shows highlights from the sporttotal.tv offer in its own highlight format, also on Facebook. For this purpose, the daily newspaper Fußball-BILD reports weekly and nationwide on an outstanding player of the past sporttotal.tv game day.
“We now get content that we did not have access to before. We expect a lot from the new technology, “says Julian Reichelt, editor-in-chief at BILD.
Deutsche Post supports sporttotal.tv as a logistics partner with its unique network and unrivaled organization in this area.
Thomas Kipp, EVP Strategy & Business Development Deutsche Post AG: “The Post Office for Germany stands for broad presence and for innovation, together with the German Football Association (DFB) in promoting German amateur football. We are pleased to be able to contribute together with strong partners to another big step forward. As experts in logistics and communications, we will help make the sporttotal.tv project a success. “
Telekom Deutschland GmbH is on board as a partner for technology and content, supporting the project in terms of setup, connectivity and transmission, as well as with a central Microsoft cloud infrastructure from data centers in Frankfurt / Main and Magdeburg. Selected live content and highlights will be available to entertain customers and other telecom platforms.
Hagen Rickmann, Managing Director Business Customers Telekom Deutschland GmbH: “We are pleased to be an integral part of this exciting and innovative project. Together with long-term and strong partners, we create the basis, that makes exciting sports content online accessible for Germany’s sports enthusiasts for free, always and everywhere.”
The German Football Association (DFB), the DFB GmbH, in which the economic activities of the association are summarized, and the sporttotal.tv gmbh, a wholly owned subsidiary of SPORTTOTAL AG, have agreed a long-term cooperation to increase the visibility and presentation of amateur football. The common goal is to equip amateur clubs in Germany from the fourth highest division downwards with a special video technique, ie it allows to broadcast football matches in high quality and fully automatically live on the online portal sporttotal.tv. The cooperation is initially valid for ten years. In addition, sporttotal.tv cooperates with the amateur football portal FUSSBALL.DE, which is operated by the DFB and its regional associations in partnership with Deutsche Post AG.
“We do something for amateur football, we can offer moving pictures together. I see a huge opportunity to generate additional interest and to inspire new sponsors, “Dr. Friedrich Curtius, Secretary General of the DFB.